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A collection of 4 posts

Truth to be told, I don't have a WHY (higher calling)
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Truth to be told, I don't have a WHY (higher calling)

Before we jump into my revelation, here's some context: 1. This blog is set up with the intention to force myself into the discipline of reading and practice my writing that'll eventually lead to starting a podcast series of my own. 2. Starting December, I try to read and write daily, kicking off with my favorite book of all time: Start with Why by Simon Sinek [https://simonsinek.com/product/start-with-why/]. 3. Something felt off when I was writing about my WHY to close the

  • Shaun
    Shaun
The tipping point
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The tipping point

Simon Sinek, Start with Why Part 3 Okay let's be real here, people don't care WHY you do what you do. A customer purchases your product or service to solve a problem of theirs. Nobody would buy something thinking: This is a great company with a great vision! Let me buy something I don't need so that they can become a billion dollar company. Well, if your company only cares about selling and you don't mind going sales cycle after sales cycle, there's really nothing wrong with it. But if you'd l

  • Shaun
    Shaun
Manipulations vs Inspirations
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Manipulations vs Inspirations

Simon Sinek, Start with Why - Part 2 Read part 1 (about manipulations) here [/marketing-strategies-that-work/]. Ask any Apple fans around you: What's so good about an iPhone? It's fast. It's easy to use. It has great display. It has the best camera. And oh! You can add widgets on iOS 14. If you'd like to hear 100 more reasons why iPhone is the best, all you have to do is to disagree. Sometimes it's really funny to see how Android users try to piss off an Apple fan: But my phone has 12 GB RA

  • Shaun
    Shaun
Marketing strategies that work
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Marketing strategies that work

Simon Sinek, Start with Why - Part 1 The pandemic has accelerated digitalization and with more businesses moving online, it has become more competitive to sell. If you're looking for marketing strategies to increase sales, look no further! Below are some strategies you may deploy: 1. Lower your price. ALWAYS make sure you have the lowest price in the market. 2. Offer promotions/discounts. "Buy 1 get 1 free", "90% off for the 2nd item", "It's the SINGLE best day to purchase!" etc. 3. Cr

  • Shaun
    Shaun
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