SY.CO

Truth to be told, I don't have a WHY (higher calling)

Before we jump into my revelation, here's some context: 1. This blog is set up with the intention to force myself into the discipline of reading and practice my writing that'll eventually lead to starting a podcast series of my own. 2. Starting December, I try to read and write daily, kicking off with my favorite book of all time: Start with Why by Simon Sinek [https://simonsinek.com/product/start-with-why/]. 3. Something felt off when I was writing about my WHY to close the

RM0.02

Perfect answers for every problem

Short one. I was listening to a podcast interviewing President Barack Obama today and had an aha moment about getting the perfect answer for every problem. President Obama said: The higher up you go in any organization, the more you'll be confronted with challenges, problems, issues that DO NOT yield a perfect answer. It's worse when you become (the) president because by that point, anything that actually has a good answer, somebody solved it long time ago. Things that lie on your desk are the

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The tipping point

Simon Sinek, Start with Why Part 3 Okay let's be real here, people don't care WHY you do what you do. A customer purchases your product or service to solve a problem of theirs. Nobody would buy something thinking: This is a great company with a great vision! Let me buy something I don't need so that they can become a billion dollar company. Well, if your company only cares about selling and you don't mind going sales cycle after sales cycle, there's really nothing wrong with it. But if you'd l

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Manipulations vs Inspirations

Simon Sinek, Start with Why - Part 2 Read part 1 (about manipulations) here [/marketing-strategies-that-work/]. Ask any Apple fans around you: What's so good about an iPhone? It's fast. It's easy to use. It has great display. It has the best camera. And oh! You can add widgets on iOS 14. If you'd like to hear 100 more reasons why iPhone is the best, all you have to do is to disagree. Sometimes it's really funny to see how Android users try to piss off an Apple fan: But my phone has 12 GB RA

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Marketing strategies that work

Simon Sinek, Start with Why - Part 1 The pandemic has accelerated digitalization and with more businesses moving online, it has become more competitive to sell. If you're looking for marketing strategies to increase sales, look no further! Below are some strategies you may deploy: 1. Lower your price. ALWAYS make sure you have the lowest price in the market. 2. Offer promotions/discounts. "Buy 1 get 1 free", "90% off for the 2nd item", "It's the SINGLE best day to purchase!" etc. 3. Cr

+1%

How I track

Short one. Feel like I should write something to start the momentum since it's stated on my Instagram [https://www.instagram.com/shaunyapco/] bio that I'll update weekly (and I'll try to start now). There are a couple of things I'd like to achieve with SY.CO: * Discipline myself into the habit of reading * Improve in English and get better at writing * Document my +1% progress * Start a podcast series (once I've gotten the gist on what to write) I've been taking it slow and focusing on on

Happy Birthday! ;)

Hey there, if you're reading this, you're probably one of the few friends that truly cares about me (thank you) and congratulations! You've earned the bragging right to say "I've been reading Shaun's blog forever ago when no one else did!" in the future, assuming this does turn out to be something that brings value to the readers and if ...I don't give up halfway. Anyway, welcome to shaunyap.co [/p/abdf408e-6d81-4a9a-805d-ac3e1bd67253/www.shaunyap.co]! :) I started this blog mainly to disciplin

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